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MOIXASS16 FLASHMOB

As a pre-launch to the Moixa Spring/Summer 2016 collection, the day before our Fashion Week show, we decided to stage a fashion flashmob showcasing my favorite and most popular pieces from "My Gold Web", the collection that introduced the world to my handmade web fabric. 

At 12:30pm the sun was shining bright and Brewer Street was pack.  A true Indian Summer day.  As we dressed the models in a private room at Grace Bar, the excitement was electric.  Moments before we walked out the door the heavens opened up and let out its furry.  We had forgotten where we live.  It started with hail and heavy rain that continued for thirty minutes.

We refused to give in.  So with brollies ready and armed with Moixa Spring/Summer 2016 signs we made are way the block and a half to the entrance of London Fashion Week.  My lovely models whipped off their coats and struck a pose stopping traffic on Brewer Street.  As we crossed the street to get photos under the London Fashion Week sign, like fashion Pied Pipers the models led transfixed paparazzi with them.

Even though the rain never stopped, it was a great day and everyone enjoyed themselves.  We definitely achieved what we set out to do and that was to grab ourselves some attention!

Photos by Mikey San
Styling by Global Style Services
Models:  Mica Brown, Aneta Kocisova, Paige-Louise Davies and Charlotte Nosibor

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