Photo credits: Fussy
Developed by South London couple Bethany and Eddie Fisher at their kitchen table during lockdown, Fussy is a refillable, mail subscription deodorant that fits through your letterbox.
When the fussy couple could not find a convenient plastic-free deodorant without harsh chemicals, they decided to create their own.
Made entirely from plants, Fussy is free from aluminium and parabens. The five unisex scents are made with 100% natural essential oils and there is even a fragrance-fee option. By the way, it is also fully vegan.
The reusable pebble-like cases are made from recycled plastic and are available in a range of colours that include slate, blush, mint, burnt orange and ocean blue.
And because the creators are super fussy, they have partnered with charity Empower. Every deodorant sold will fund the collection of 1kg of ocean-bound plastic.
“We’re making sustainability sexy! Once you see and hold fussy, it will be love at first swipe” ~ Fussy co-founder Eddie Fisher.
Find out more about Fussy here.